Merlene Paynter is a Hamilton-based social media strategist and blogger. As one of WalMart’s ElevenMoms she provides social media insight and an active communication channel for WalMart and their marketing partners and suppliers. Her blogs FrugalFamilyLife.com and FridgeForagers.com allow innovative packaged product and service companies reach several highly-desired audience demographics. Merlene has been highly active with online initiatives and digital content development for more than 15 years. She is also co-organizer behind TwestofTO.org (meetups bringing together digital culture enthusiasts for networking and knowledge sharing), as well as SnappedandFound.com (an innovative social scavenger-hunt game featuring online, mobile and live interaction).

• Twitter
• Facebook
• LinkedIn
• Whrrl
• Friendfeed